{"id":1452,"date":"2014-02-23T00:15:20","date_gmt":"2014-02-22T15:15:20","guid":{"rendered":"http:\/\/adreamer.godohosting.com\/?p=1452"},"modified":"2014-02-28T01:25:49","modified_gmt":"2014-02-27T16:25:49","slug":"%eb%94%94%ec%9e%90%ec%9d%b8%ec%97%90%ec%84%9c-%ea%b8%80%ea%b3%bc-%eb%ac%b8%ea%b5%ac%eb%8f%84-%ec%a4%91%ec%9a%94%ed%95%98%eb%8b%a4","status":"publish","type":"post","link":"http:\/\/milkdrops.net\/index.php\/archives\/1452","title":{"rendered":"\ub514\uc790\uc778\uc5d0\uc11c \uae00\uacfc \ubb38\uad6c\ub3c4 \uc911\uc694\ud558\ub2e4"},"content":{"rendered":"

Fast Company<\/a>\uc5d0\u00a0Google Ventures\uc5d0\uc11c \ub9d0\ud558\ub294 Interface copy(UI\uc5d0 \ub4e4\uc5b4\uac00\ub294 \ubb38\uad6c)\ub97c \uc62c\ubc14\ub974\uac8c \uc801\ub294 5\uac00\uc9c0 \ub8f0\uc774\ub780 \uae00\uc774 \uc62c\ub77c\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n

(Interface copy\ub780 UI\uc5d0\uc11c \uc8fc\ub85c \ubcfc \uc218 \uc788\ub294 \ub77c\ubca8, \ubc84\ud2bc, \uc124\uba85\ub4e4\uc5d0 \ub4e4\uc5b4\uac00\ub294 \uc9e7\uc740 \ubb38\uad6c\ub4e4\uc744 \ub9d0\ud55c\ub2e4\uace0 \ud558\ub124\uc694.)<\/p>\n

\uc0ac\uc2e4 \uae00 \ub0b4\uc6a9\ubcf4\ub2e4 \uc11c\ub860\uc774 \uc640 \ub2ff\uc558\ub294\ub370\uc694, \ub9ce\uc740 \ud14c\ud06c \uae30\uc5c5\ub4e4\uc5d0\uac8c \ub514\uc790\uc778\uc740 \ubbf8\uc9c0\uc758 \uc2e0\ube44\ub85c\uc6b4 \uc601\uc5ed\ucc98\ub7fc \ube44\uccd0\uc9d1\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub514\uc790\uc778\uc740 \ub514\uc790\uc774\ub108\ub4e4\uc774 \ub9c8\ubc95\ucc98\ub7fc \ucc3d\uc870\ud574\ub0b4\ub294 \uac83\uc774 \uc544\ub2cc \uc774\uc131\uc801\uc774\uba70 \uac1d\uad00\uc801\uc778 \uc791\uc5c5\uc774\ub77c\ub294 \uac83\uc744 \ubc1d\ud788\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uae00\uc744 \uc801\ub294 \uac83 \ub610\ud55c \ub514\uc790\uc778 \uc2a4\ud0ac\uc774\uba70 \uc8fc\ubcc0\uc758 \ub6f0\uc5b4\ub09c \ub514\uc790\uc774\ub108\ub4e4\uc774 \ube44\uc8fc\uc5bc \ub514\uc790\uc774\ub108\ub85c \ubd88\ub9ac\uae30\ub97c \uc2eb\uc5b4\ud55c\ub2e4\uace0 \ud558\ub124\uc694.<\/p>\n

\ub514\uc790\uc778\uc774\ub780 \uc8fc\ub85c \uc678\uacac\uc73c\ub85c \ub098\ud0c0\ub098\uae30\ub294 \ud558\uc9c0\ub9cc \ub514\uc790\uc778\uc740 \uadf8 \uc81c\ud488\uc774 \ubb58 \ud558\ub290\ub0d0, \uc5b4\ub5bb\uac8c \ub3d9\uc791\ud558\ub290\ub0d0, \ubb34\uc5bc \ub9d0\ud558\ub290\ub0d0 \uc640 \uac19\uc740 \ubaa8\ub4e0 \uac83\ub4e4\uc744 \ud45c\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub9c8\uc9c0\ub9c9 \ud56d\ubaa9\uc778 ‘\uc81c\ud488\uc774 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ubb34\uc5bc \ub9d0\ud558\ub290\ub0d0’\uac00\u00a0\uc758\uc678\ub85c\u00a0\ub514\uc790\uc774\ub108\ub85c\uc368 \uacb0\uc815\ud574\uc57c \ud560 \uad49\uc7a5\ud788 \uc911\uc694\ud55c \ud56d\ubaa9\uc778 \uac78 \uae68\ub2ec\uc558\ub2e4\uace0 \ud569\ub2c8\ub2e4.\u00a0\ube44\uc8fc\uc5bc\uc801\uc73c\ub85c \ubabb\ub09c \ud504\ub85c\ud1a0\ud0c0\uc785\ub4e4\uc774 \uc544\ub984\ub2f5\uace0 \uc138\ub828\ub418\uace0 \uc139\uc2dc\ud55c \ud504\ub85c\ud1a0\ud0c0\uc785\ub4e4\ubcf4\ub2e4 \ub6f0\uc5b4\ub09c \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uae30\ub3c4 \ud588\ub2e4\ub124\uc694.<\/p>\n

we use design to figure out all sorts of things: What a product does, how it works, and what it says.<\/p><\/blockquote>\n

\uadf8\ub7fc \uc774\ub4e4\uc774 \ubc1d\ud78c Interface copy\ub97c \uc801\ub294 5\uac00\uc9c0 \ub8f0\uc744 \ub098\uc5f4\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

1. Clarity is king (\uba85\ub8cc\ud568\uc774 \ucd5c\uace0!)<\/h2>\n

\uba85\ub8cc\ud558\uba74 \uc88b\uc740 \uac74 \ub2f9\uc5f0\ud574 \ubcf4\uc774\ub294\ub370\uc694, \uc5b4\ub5bb\uac8c \ud574\uc57c \uac04\uacb0\ud558\uace0 \uba85\ub8cc\ud558\uac8c \ud45c\ud604\ud560 \uc218 \uc788\uc744 \uae4c\uc694?<\/p>\n

– Be specific.<\/strong> \uad6c\uccb4\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. Filter\ub97c \ub9d0\ud560 \ub54c Search\uc774\ub77c\uace0 \uc4f0\uba74 \uc548\ub418\ub294 \uac83\uc774\uace0 ‘Save’\ub791 ‘Submit’\uc740 \ub2e4\ub978 \uac83\uc774\uc9c0\uc694.<\/p>\n

– Jargon\uacfc Abbreviation\uc5d0 \uc8fc\uc758.<\/strong> \uc804\ubb38 \uc6a9\uc5b4\ub098 \uc740\uc5b4\ub294 \uc4f0\uc9c0 \ub9d0\uc544\uc57c \ud558\uace0 \uc904\uc784\ub9d0\ub3c4 \uc790\uc81c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc740 IT\uc9c1\uc885\uc5d0 \uc788\uc73c\uba74 \ucc38 \ud798\ub4e0 \ubd80\ubd84\uc778 \uac83 \uac19\uc740\ub370 \ub2e4 \uc54c \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ub418\ub294 \uac83\ub4e4\ub3c4 \uc77c\ubc18\uc778\ub4e4\uc774 \ubaa8\ub974\ub294 \uacbd\uc6b0\uac00 \ucc38 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

– \uc911\uc694\ud55c \ub9d0\uc744 \uc55e\uc73c\ub85c.<\/strong> ‘name (first)’\uac00 \uc544\ub2cc ‘first name’\ub77c\uace0 \uc368\uc57c\ud558\uace0 ‘Click to continue’\uac00 \uc544\ub2c8\ub77c ‘Continue’\ub85c \uc368\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

– \uac8c\uc73c\ub974\uba74 \uc548\ub41c\ub2e4.<\/strong> ‘Okay’\ub098 ‘Cancel’\uac19\uc740 \uae30\ubcf8 \ub300\uc2e0\uc5d0 \ubb34\uc2a8 \uc77c\uc744 \ud558\ub294\uc9c0 \uc815\ud655\ud788 \uba85\uc2dc\ud560 \uac83.<\/p>\n

2. \uac1c\uc131\uc740 \uc0dd\uac01\ub9cc\ud07c \uc911\uc694\ud558\uc9c0 \uc54a\ub2e4<\/h2>\n

\ubaa8\ub450\ub4e4 \ud280\uace0 \uc2f6\uc5b4\ud558\uace0 \ub9ce\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 \uac1c\uc131\uc788\ub294 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub4e4\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub529\uc5d0 \uc788\uc5b4\uc11c\ub3c4 \uae00\uc740 \ud070 \uc5ed\ud560\uc744 \ud558\uba70 \uc911\uc694\ud558\uc9c0\ub9cc, \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \uba85\ud655\ud558\uace0 \uba85\ub8cc\ud55c \uac83 \uc785\ub2c8\ub2e4.<\/p>\n

\uac1c\uc131\uc5d0 \uce58\uc911\ud560 \uacbd\uc6b0 ‘Okay, let’s get started!’\ub098 ‘Sounds good!’\uac19\uc740 \ud5e4\ub4dc\ub77c\uc778\uacfc \ubc84\ud2bc\uc744 \uc4f0\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \ud5e4\ub4dc\ub77c\uc778\uacfc \ubc84\ud2bc\uc740 \uc81c\ud488\uc758 \uae30\ub465\uacfc \uac19\uc73c\uba70 \uc0ac\uc6a9\uc790\uc640\uc758 \uc815\ud655\ud55c \uc18c\ud1b5\uc744 \uc704\ud574 100% \uc9d1\uc911\ud574\uc57c \ud558\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \ud56d\uc0c1 \uc774\ud574\ud558\uae30 \uc26c\uc6b0\uba74\uc11c \ub3c4\uc6c0\uc774 \ub418\ub3c4\ub85d ‘Tell us about your business’, ‘Save and continue’ \ucc98\ub7fc \uc801\ub294 \uac8c \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba3c\uc800 \uae30\ubcf8\uc801\uc778 \uac83\uc740 \uba85\ub8cc\ud558\uac8c \ud45c\ud604\ud55c \ud6c4\uc5d0 subhead\ub098 \ubd80\uac00\uc801\uc778 \ubb38\uad6c\ub4e4\uc5d0\uc11c \uac1c\uc131\uc744 \ub098\ud0c0\ub0b4\uba74 \ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub108\ubb34 \ub178\ub825\ud560 \ud544\uc694\ub294 \uc5c6\ub294\uac8c \uac1c\uc131\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub098\ud0c0\ub098\uac8c \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. Just tell me<\/h2>\n

\uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uadf8\ub4e4\uc774 \ubb58 \uc54c\uc558\uc73c\uba74 \ud558\ub294\uc9c0 \ubc14\ub85c \uc804\ub2ec\ud558\ub77c\ub294 \uc598\uae30\uc785\ub2c8\ub2e4.\u00a0‘a better way’, ‘a new way’ \uac19\uc740 \uac83 \ubcf4\ub2e4 \uc815\ud655\ud788 \uadf8\uac8c \ubb54 \uc9c0\ub97c \uc54c\ub9ac\ub294\uac8c \uc911\uc694\ud558\ub2e4\ub294?<\/p>\n

\ub610, \uc5ec\ub7ec \ud398\uc774\uc9c0\ub97c \ucc28\ub840\ub85c \uc9c4\ud589\ud574\uc57c\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uacbd\uc6b0 ‘Next’\ub77c\uace0\ub9cc \ud558\ub294 \uac83 \ubcf4\ub2e4\ub294'[Save and continue >>] \ub2e4\uc74c\uc5d0 \uc6b0\ub9ac\ub294 \uba87\uba87 \uac1c\uc778\uc801\uc778 \uc815\ubcf4\ub97c \ubb3c\uc5b4\ubcfc \uac83\uc785\ub2c8\ub2e4’\uc640 \uac19\uc774 \ud45c\ud604\ud558\ub294 \uac83\uc774\uc9c0\uc694.<\/p>\n

4. \uc0ac\ub78c\ub4e4\uc740 \uc0ac\uc2e4 \uc77d\ub294\ub2e4<\/h2>\n

\ub9ce\uc774\ub4e4 \uc0ac\ub78c\ub4e4\uc740 \uc798 \uc548 \uc77d\ub294\ub2e4\uace0 \ud558\uc9c0\ub9cc \ub2e4\uc591\ud55c \uc571\uc774\ub098 \uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9\uc790 \ubd84\uc11d\uc5d0 \ud65c\uc6a9\ud55c \uac83\uc744 \ubcf4\uba74 \uc0ac\ub78c\ub4e4\uc740 (\ub180\ub78d\uc9c0\ub9cc!) \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\ud488\uc758 \uae00\ub4e4\uc744 \uc77d\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud5e4\ub4dc\ub77c\uc778\uc774 \uac00\uc7a5 \ub208\uc5d0 \ub744\uba74\uc11c \uc0ac\ub78c\ub4e4\uc774 \uc77d\ub294 \uac83\uc774\uba70 \uc870\uc791\ud560 \uc218 \uc788\ub294 \ubc84\ud2bc, \ub9c1\ud06c, form \ub77c\ubca8\ub4e4\ub3c4 \uc77d\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc774\uac83\ub4e4\uc740 \ud654\uba74\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \ub2e8\uc5b4\ub4e4\uc774\uba70 \uac00\uc7a5 \uc2e0\uacbd\uc744 \uc368\uc57c \ud560 \ubd80\ubd84\ub4e4\uc774\uc8e0. \ud654\uba74\uc774 \uc791\uc740 \ud3f0\uc774\ub098 \ud0dc\ube14\ub9bf\uc758 \uacbd\uc6b0\ub294 \ubb38\uc790\uac00 \ub4e4\uc5b4\uac08 \uacf5\uac04\uc774 \uc801\uc73c\ubbc0\ub85c \uadf8 \uc911\uc694\uc131\uc740 \ub354 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc81c\ud488\uc758 copy\ub97c \uc77d\uc744 \uac83\uc774\ubbc0\ub85c \uc81c\ub300\ub85c \ud558\uae30 \uc704\ud574 \uc2dc\uac04\uc744 \ub4e4\uc77c \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e8\uc21c\ud55c \uae00\uc774\ub77c\ub3c4 \uc2e0\ub8b0\uac10\uc744 \uc8fc\uace0 \ubbff\uc74c\uc744 \uc8fc\ub294 \ub370\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. Blue Bottle Coffee\uc758 \uc0ac\ub840\ub97c \ubcf4\uba74 \ud648\ud398\uc774\uc9c0\uc5d0 \ucc3d\uc5c5 \uc2a4\ud1a0\ub9ac\ub97c \uc62c\ub9b0 \uac83 \ub9cc\uc73c\ub85c \ud68c\uc0ac\ub97c \ub354 \uc9c4\uc9c0\ud558\uace0 \ubbff\uc744\ub9cc\ud55c \uae30\uc5c5\uc73c\ub85c \ubcf4\uc774\uac8c \ud588\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uae08\uc735\uacfc \uad00\ub828\ub41c \uc81c\ud488\uc5d0\uc11c\ub294 \ubcf4\uc548\uacfc \ud504\ub77c\uc774\ubc84\uc2dc \uae30\ub2a5\uc5d0 \ub300\ud574 \uc124\uba85\ud558\ub294\uac8c \uc81c\ud488\uc758 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uace0\uc694.<\/p>\n

5. Writing\uc740 \ub514\uc790\uc778\uc758 \ud55c \uacfc\uc815\uc774\ub2e4<\/h2>\n

Writing\uc740 \uc778\ud130\ub809\uc158 \ub514\uc790\uc778, \ube44\uc8fc\uc5bc \ub514\uc790\uc778, \ud504\ub85c\ud1a0\ud0c0\uc774\ud551 \ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud55c \ub514\uc790\uc778\uc758 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n

\ub610 Writing\uc740 \ub2e4\ub978 \ub514\uc790\uc778 \uc2a4\ud0ac\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub2e8\uacc4\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc758 \ud55c \uacfc\uc815\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ucc98\uc74c\uc774\ub098 \uc911\uac04, \ub9c8\uc9c0\ub9c9 \uacfc\uc815\uc5d0 \ud558\ub294 \uc791\uc5c5\uc774 \uc544\ub2c8\ub77c \ub514\uc790\uc778\uc758 \uc804\uccb4 \uacfc\uc815 \uc18d\uc5d0\uc11c \uacc4\uc18d\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc774\uc9c0\uc694.<\/p>\n

\uc6f9\uc0ac\uc774\ud2b8\ub97c \uac1c\ubc1c\ud560 \ub54c \ucc98\uc74c\uc5d0 \ud074\ub77c\uc774\uc5b8\ud2b8\ub85c\ubd80\ud130 \ubaa8\ub4e0 \ubb38\uad6c\uac00 \uc804\ub2ec\ub418\uc5b4\uc11c \uc628\ub2e4\uba74 \uadf8\uac74 \uc81c\ud55c\uc774\uba70 \uc694\uad6c\uc0ac\ud56d\uc774 \ub429\ub2c8\ub2e4. \ub610 \ub514\uc790\uc778\uc744 \ud560 \ub54c \ubaa8\ub4e0 \uc7a5\uc18c\uc5d0 ‘lorem ipsum’\uc73c\ub85c \ucc44\uc6cc \ub123\uace0 \uc791\uc5c5\uc744 \ud55c\ub2e4\uba74 \uadf8\uac83\ub3c4 \uc798\ubabb\ub41c \ubc29\uc2dd\uc785\ub2c8\ub2e4. (lorem ipsum\uc740 \ubb34\uc870\uac74 \ud53c\ud574\uc57c \ud569\ub2c8\ub2e4.)<\/p>\n

\uc81c\ud488\uc744 \ub514\uc790\uc778\ud560 \ub54c \ucd08\uae30 \ud504\ub85c\ud1a0\ud0c0\uc785\uc740 \ubaa8\ub4e0 \uba74\uc5d0\uc11c \ub35c \ub2e4\ub4ec\uc5b4\uc84c\uc73c\uba70 \ud22c\ubc15\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774 \ud504\ub85c\ud1a0\ud0c0\uc785\uc744 \ud14c\uc2a4\ud2b8\ud558\uba74\uc11c \uac1c\uc120\uc744 \ud574\ub098\uac00\ub294 \uac83\uc778\ub370 Writing\uc774 \uc774 \uacfc\uc815\uc5d0\uc11c \ube60\uc838\uc788\ub2e4\uba74 \uc6b0\ub9ac\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc758 \ud070 \ubd80\ubd84\uc744 \ube7c\ub193\ub294 \uac83\uc774 \ub418\uba70 \uc81c\ud488\uc740 \uace0\ud1b5\ubc1b\uac8c \ub418\uaca0\uc9c0\uc694.<\/p>\n

From Google Ventures: 5 Rules For Writing Great Interface Copy<\/a><\/p>\n

\uc81c\ud488 \uac1c\ubc1c\uc2dc \uc18c\ud640\ud558\uac8c \ub418\ub294 \ubd80\ubd84\uc778 \ubb38\uad6c\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud574\uc11c \uc5ed\uc124\ud558\ub294 \uae00\uc778\ub370 \uc0dd\uac01\ud574\ubcfc \uac00\uce58\uac00 \uc788\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7f0\ub370 \uc0ac\uc2e4 \uc81c\ud488 \uac1c\ubc1c\uc5d0 \uc911\uc694\ud558\uc9c0 \uc54a\uc740\uac8c \ubb50\uac00 \uc788\uc744 \uae4c\uc694. UI\uc758 1\ud53d\uc140<\/a>\ub3c4 \uc911\uc694\ud558\uba70 \uc0ac\uc6a9\uc790 \uc778\ud130\ub799\uc158\ub3c4 \uc911\uc694\ud558\uba70 \uc548\uc815\uc801\uc73c\ub85c \uc798 \ub3d9\uc791\ud558\ub294 \uc81c\ud488 \uc790\uccb4\ub3c4 \uc911\uc694\ud558\uaca0\uc9c0\uc694. \ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uac90 \ubd80\uc871\ud55c \ub9ac\uc18c\uc2a4\ub97c \uc5b4\ub5bb\uac8c \uc798 \ud65c\uc6a9\ud574\uc11c \uc120\ud0dd\uacfc \uc9d1\uc911\uc744 \ud558\ub294\uac8c \uac00\uc7a5 \uc911\uc694\ud560 \uac83 \uac19\ub124\uc694.<\/p>\n