{"id":929,"date":"2012-12-05T23:27:41","date_gmt":"2012-12-05T14:27:41","guid":{"rendered":"http:\/\/adreamer.godohosting.com\/?p=929"},"modified":"2013-01-22T02:22:34","modified_gmt":"2013-01-21T17:22:34","slug":"the-daily-%ea%b2%b0%ea%b5%ad-%ed%8f%90%ea%b0%84","status":"publish","type":"post","link":"http:\/\/milkdrops.net\/index.php\/archives\/929","title":{"rendered":"‘The Daily’\ub294 \uc65c \uc2e4\ud328\ud588\ub098"},"content":{"rendered":"

iPad \uc804\uc6a9 \ub9e4\uac70\uc9c4\uc73c\ub85c \uc57c\uc2ec\ucc28\uac8c \uc2dc\uc791\ud588\ub358 News Corp\uc758 The Daily\uac00 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\uae30\ub85c \ud588\ub2e4.
\n\ud558\uc9c0\ub9cc \uc774\uac83\uc73c\ub85c \ud0dc\ube14\ub9bf \uae30\ubc18\uc758 \ucd9c\ud310\ubb3c\uc774 \uc801\ud569\ud558\uc9c0 \uc54a\uc740 \ud50c\ub7ab\ud3fc\uc774\ub77c\uace0 \ubcf4\uae30\ub294 \ud798\ub4e4\ub2e4.<\/p>\n

The Daily shutting down<\/a><\/p>\n

The Daily didn\u2019t fail because the iPad isn\u2019t a viable publishing platform.<\/p>\n

It didn\u2019t fail because apps are inherently worse than websites for publications.<\/p>\n

It didn\u2019t fail because too few people want to pay for good content.<\/p>\n

It didn\u2019t fail for any technical implementation or design decision they made.<\/p>\n

The Daily failed because what they chose to make, with its huge staffing costs, required far more than their 100,000 subscribers to be financially sustainable. And it didn\u2019t attract more subscribers because what they chose to make was, itself, deeply flawed.<\/p><\/blockquote>\n

The Daily\uc758 \uc2e4\ud328\ub294 \uc544\uc774\ud328\ub4dc\uac00 \uc801\ud569\ud55c \ud50c\ub7ab\ud3fc\uc774 \uc544\ub2c8\uc5c8\uae30 \ub54c\ubb38\ub3c4 \uc544\ub2c8\uace0 \uc571\uc774 \uc6f9\ubcf4\ub2e4 \uc548\uc88b\uae30 \ub54c\ubb38\ub3c4, \uc88b\uc740 \ucee8\ud150\uce20\uc5d0 \ub3c8\uc744 \uc9c0\ubd88\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc801\uc5b4\uc11c\ub3c4 \uc544\ub2c8\uc5c8\ub2e4.<\/p>\n

\uac00\uc7a5 \ud070 \ubb38\uc81c\ub294 \uae30\uc874 \uc7a1\uc9c0\uc5d0\uc11c\uc758 \ubaa8\ub378\uc744 \ud0dc\ube14\ub9bf\uc73c\ub85c \uadf8\ub300\ub85c \uac00\uc838\uc654\uae30 \ub54c\ubb38<\/strong>\uc73c\ub85c \ubcf4\uc778\ub2e4.<\/p>\n

1. \ud004\ub9ac\ud2f0\uc758 \ubb38\uc81c<\/strong>
\n\uc774\ubbf8 \ubaa8\ubc14\uc77c\uc5d0\uc11c\ub294 Flipboard, Pulse \ub4f1\uc73c\ub85c \uc790\uc2e0\uc758 \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \ub274\uc2a4\ub9cc \ubc1b\uc544\ubcf4\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc740\ub370 The Daily\ub294 \ud0c0\uac9f \uace0\uac1d\uce35\uc774 \uba85\ud655\ud558\uc9c0 \uc54a\uace0 \uad11\ubc94\uc704\ud558\uac8c \ub9ce\uc740 \ub274\uc2a4\ub4e4\uc744 \uc81c\uacf5\ud588\ub2e4. \uad6c\ub3c5\uc790\ub294 \uc790\uc2e0\uc774 \uad00\uc2ec\uc788\uc5b4 \ud558\ub294 \uba87\uba87 \uae30\uc0ac, \uc0ac\uc124\uc744 \ubcf4\uae30 \uc704\ud574 \uc885\uc774 \uc7a1\uc9c0\ucc98\ub7fc \ub9ce\uc740 \ubd88\ud544\uc694\ud55c \uad11\uace0, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uac00\uc27d\uac70\ub9ac, \uc2a4\ud3ec\uce20 \ub274\uc2a4, \uc2a4\ub3c4\ucfe0\uac19\uc740 \uc2e0\ubb38 \uac8c\uc784\uae4c\uc9c0 \ub2e4 \ubc1b\uc544\ubd10\uc57c \ud588\ub358 \uac83\uc774\ub2e4.<\/p>\n

\ub2e8\uc21c\ud788 \ub274\uc2a4\ub77c\uba74 \ubb34\ub8cc\ub85c \ub354 \uc798 \uc81c\uacf5\ud574\uc8fc\ub294 \uc0ac\uc774\ud2b8\ub4e4\uc774 \ub9ce\ub2e4. \uc774\ub7f0 ‘\uc61b\ub0a0\ub2e4\uc6b4’ \ubd88\ud3b8\ud568\uc740 \ucee8\ud150\uce20\uac00 \uc88b\ub2e4\uba74 \ubc1b\uc544\ub4e4\uc77c \uc218\ub3c4 \uc788\uc9c0\ub9cc The Newyorker\ucc98\ub7fc \ub3c8\uc744 \uc9c0\ubd88\ud560 \uc815\ub3c4\uc758 \ub192\uc740 \ud004\ub9ac\ud2f0\uc758 \uc0ac\uc124\uc744 \uc81c\uacf5\ud55c \uac83\ub3c4 \uc544\ub2c8\uc5c8\ub2e4. \uc5ec\uc9c0\uaecf The Daily\uc5d0\uc11c \ub204\uad70\uac00 \uc77d\uc5b4\ubcfc\ub9cc\ud558\ub2e4\uba70 \ud3ec\uc2a4\ud2b8\ub97c \uacf5\uc720\ud558\ub294 \uac83\uc744 \ubcf8\uc801\ub3c4 \uc5c6\uace0 \uc0ac\uc2e4 \uacf5\uc720\ud558\ub294 \uac83\ub3c4 \uc27d\uc9c0 \uc54a\uac8c \ub418\uc5b4 \uc788\ub2e4.<\/p>\n

\ubb3c\ub860 \uc571\uc790\uccb4\ub3c4 \ubb38\uc81c\uac00 \ub9ce\uc558\uc5c8\ub2e4. \ud55c \uc774\uc288\uc790\uccb4\uc758 \uc6a9\ub7c9\ub3c4 \ub108\ubb34 \ucef8\uace0 \ub3d9\uc601\uc0c1\uac19\uc740 \uba40\ud2f0\ubbf8\ub514\uc5b4\ub97c \ubcf4\ub824\uba74 \uc778\ud130\ub137 \uc5f0\uacb0\uc774 \ud544\uc694\ud588\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ubd88\ud3b8\ud568\ub3c4 \uc788\uc5c8\uace0 \uc571\ub3c4 \ubc88\ubc88\ud788 \uaebc\uc9c0\ub294 \ubb38\uc81c\uac00 \uc788\uc5c8\ub2e4. \ub9ce\uc740 \ud0dc\ube14\ub9bf \uc7a1\uc9c0\ub4e4\uc774 \uc774\ub7f0 \ubb38\uc81c\uac00 \uc788\ub294\ub370 \uc774 \uc5ed\uc2dc \uc774\uc804 \uc7a1\uc9c0\uc5d0\uc11c \ub9cc\ub4e0 \uac83\uc744 \uadf8\ub300\ub85c \ud3ec\ud305\ud558\ub2e4 \ubcf4\ub2c8 \uba87\uba87 \uc778\ud130\ub799\ud2f0\ube0c\ud55c \uc694\uc18c\uac00 \ud3ec\ud568\ub41c PDF\uc640 \uac19\uc774 \ub418\uc5b4\ubc84\ub9ac\ub294\uac8c \ubb38\uc81c\ub2e4.(\uc65c \uc7a1\uc9c0\uc571\uc740 \uad6c\ub9b0\uac00<\/a>)<\/p>\n

2. \ube44\uc6a9\uc758 \ubb38\uc81c<\/strong>
\nThe Daily\ub294 \uc81c\uc791\ud558\ub294 \ub370 \uc5c4\uccad\ub098\uac8c \ub9ce\uc740 \uc778\uc6d0\uc744 \ud544\uc694\ub85c \ud588\ub2e4. 100,000\uba85\uc774 \ub118\ub294 \uad6c\ub3c5\uc790<\/a>\ub4e4\uc774 \uc788\uc5c8\uace0 \uad11\uace0 \uc218\uc775\ub3c4 \uc788\uc74c\uc5d0\ub3c4 \uac10\ub2f9\uc774 \uc548\ub420 \uc815\ub3c4\uc758 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud588\ub358 \uac83\uc774\ub2e4.(\uc804\ud1b5\uc801\uc778 \uc2e0\ubb38\uacfc \uc7a1\uc9c0\ub4e4\uc740 \uad11\uace0\ub97c \ud1b5\ud574 \uc2e4\uc81c \ud310\ub9e4\ubcf4\ub2e4 \ub9ce\uc740 \uc218\uc775\uc744 \ub0b8\ub2e4.) \ub2e8\uc21c\ud788 \uc801\uc790\ub97c \uba74\ud558\uae30 \uc704\ud574\uc11c\ub77c\ub3c4 50\ub9cc\uba85\uc758 \uad6c\ub3c5\uc790\uac00 \ud544\uc694<\/a>\ud588\uc744 \uac70\ub77c\uace0 \ud558\ub2c8 \ube44\uc9c0\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c\ubd80\ud130 \ubb38\uc81c\uac00 \uc788\uc5c8\ub358 \uac78\ub85c \ubcf4\uc5ec\uc9c4\ub2e4.<\/p>\n

Macro\uac00 \ubc1c\ud589\ud558\ub294 The Magazine<\/a>\uc740 \uc801\uc740 \ube44\uc6a9\uacfc \uc801\uc740 \uc2a4\ud0ed\uc73c\ub85c \uc131\uacf5\ud55c \uc544\uc774\ud328\ub4dc \ub9e4\uac70\uc9c4\uc774 \ub418\uc5b4\uac00\uace0 \uc788\ub2e4. \ud6e8\uc52c \uc801\uc740 \uad6c\ub3c5\uc790\ub9cc \uc788\uc5b4\ub3c4 \uc218\uc775\uc744 \ub0bc \uc218 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n

\ub9e4\ub144 $40\ub2ec\ub7ec\ub97c \uc9c0\ubd88\ud55c 100,000\uba85\uc758 \uad6c\ub3c5\uc790\ub97c \ud655\ubcf4\ud55c The Daily\uc758 ‘\uc131\uacf5’\uc744 \ubcfc \ub54c\uc5d0 \uac04\ud3b8\ud55c \uc9c0\ubd88\ubc29\uc2dd\uacfc \ub274\uc2a4\uc2a4\ud0e0\ub4dc\ub85c \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc560\ud50c\uc758 \ub514\uc9c0\ud138 \ucd9c\ud310\ubb3c \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uac00\ub2a5\uc131\uc774 \ubcf4\uc778\ub2e4. \ud558\uc9c0\ub9cc The Daily\ub294 \ub108\ubb34 \ub9ce\uc740 \ube44\uc6a9\uc73c\ub85c \uc6b4\uc601\uc774 \ubd88\uac00\ub2a5\ud588\uc9c0\ub9cc \uc880 \ub354 \uc791\uc740 \uaddc\ubaa8\uc774\uba74\uc11c \uc601\ub9ac\ud55c \uc870\uc9c1\uc774\ub77c\uba74 \uc131\uacf5\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n

Why Magazine Apps Suck<\/a><\/p>\n

The truth is that The Daily failed before it ever launched. They simply failed to take product lessons from apps like Flipboard and could not see the correct road ahead. Publications like The Magazine and TRVL are now the ones showing the way. Others will come and expand upon these ideas. And I suspect some of them will eventually gain millions of happily paying readers.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

iPad \uc804\uc6a9 \ub9e4\uac70\uc9c4\uc73c\ub85c \uc57c\uc2ec\ucc28\uac8c \uc2dc\uc791\ud588\ub358 News Corp\uc758 The Daily\uac00 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\uae30\ub85c \ud588\ub2e4. \ud558\uc9c0\ub9cc \uc774\uac83\uc73c\ub85c \ud0dc\ube14\ub9bf \uae30\ubc18\uc758 \ucd9c\ud310\ubb3c\uc774 \uc801\ud569\ud558\uc9c0 \uc54a\uc740 \ud50c\ub7ab\ud3fc\uc774\ub77c\uace0 \ubcf4\uae30\ub294 \ud798\ub4e4\ub2e4. The Daily shutting down The Daily didn\u2019t fail because the iPad isn\u2019t a viable publishing platform. It didn\u2019t fail because apps are inherently worse than websites for publications. It didn\u2019t fail because too … ‘The Daily’\ub294 \uc65c \uc2e4\ud328\ud588\ub098<\/span> \ub354\ubcf4\uae30 →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,23],"tags":[139,155,28],"class_list":["post-929","post","type-post","status-publish","format-standard","hentry","category-it","category-mobile","tag-ipad","tag-the-daily","tag-28"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/posts\/929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/comments?post=929"}],"version-history":[{"count":8,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/posts\/929\/revisions"}],"predecessor-version":[{"id":961,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/posts\/929\/revisions\/961"}],"wp:attachment":[{"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/media?parent=929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/categories?post=929"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/tags?post=929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}