{"id":953,"date":"2013-01-22T01:48:32","date_gmt":"2013-01-21T16:48:32","guid":{"rendered":"http:\/\/adreamer.godohosting.com\/?p=953"},"modified":"2013-01-22T02:23:26","modified_gmt":"2013-01-21T17:23:26","slug":"%ea%b2%bd%ec%9f%81%ec%82%ac%eb%93%a4%eb%b3%b4%eb%8b%a4-10%eb%b0%b0-%eb%9b%b0%ec%96%b4%eb%82%98%ea%b3%a0%ec%9e%90%ed%95%98%eb%8a%94-%ea%b5%ac%ea%b8%80","status":"publish","type":"post","link":"http:\/\/milkdrops.net\/index.php\/archives\/953","title":{"rendered":"\uacbd\uc7c1\uc0ac\ub4e4\ubcf4\ub2e4 10\ubc30 \ub6f0\uc5b4\ub098\uace0\uc790\ud558\ub294 \uad6c\uae00"},"content":{"rendered":"

\"Larry<\/a><\/p>\n

\uad6c\uae00\uc758 CEO \ub798\ub9ac \ud398\uc774\uc9c0\ub294 \uc790\uc8fc \uc778\ud130\ubdf0\ud558\ub294 \ud3b8\uc740 \uc544\ub2cc\ub370 \uc774\ubc88\uc5d0 Wired\ub97c \ud1b5\ud574\uc11c \uc778\ud130\ubdf0<\/a>\ud55c \ub0b4\uc6a9\uc5d0\uc11c \ud398\uc774\uc2a4\ubd81\uacfc \uc560\ud50c\uc5d0\uac8c \uc0b4\uc9dd \ub514\uc2a4<\/em>\ub3c4 \ub0a0\ub9ac\uba74\uc11c \uacbd\uc7c1\uc5d0 \ub300\ud55c \uc0dd\uac01\uc744 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n

If you read the media coverage of our company, or of the technology industry in general, it\u2019s always about the competition. The stories are written as if they are covering a sporting event. But it\u2019s hard to find actual examples of really amazing things that happened solely due to competition. How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing? That\u2019s why most companies decay slowly over time. They tend to do approximately what they did before, with a few minor changes. It\u2019s natural for people to want to work on things that they know aren\u2019t going to fail. But incremental improvement is guaranteed to be obsolete over time. Especially in technology, where you know there\u2019s going to be non-incremental change. So a big part of my job is to get people focused on things that are not just incremental. Take Gmail. When we released that, we were a search company\u2014it was a leap for us to put out an email product, let alone one that gave users 100 times as much storage as they could get anywhere else. That is not something that would have happened naturally if we had been focusing on incremental improvements.<\/p>\n

[…]<\/p>\n

I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory.<\/p><\/blockquote>\n

\ube44\uc2b7\ud55c \uc77c\uc744 \ud558\ub294 \ub2e4\ub978 \ud68c\uc0ac\ub97c \uc774\uae30\ub824\uace0\ub9cc \ud558\ub294 \uac83\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc138\uc0c1\uc744 \ubc14\uafc0 \uc218 \uc788\ub098, \uc810\uc9c4\uc801\uc778 \ubc1c\uc804\uc740 \uacb0\uad6d \ubb34\uc758\ubbf8\ud574\uc9c8 \ubfd0\uc774\uace0 \uc544\uc9c1 99\ud37c\uc13c\ud2b8\uc758 \uac00\ub2a5\uc131\uc788\ub294 \uc601\uc5ed\ub4e4\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4<\/strong>\ub294 \uadf8\ub7f0 \ub0b4\uc6a9\uc778\ub370 \ubb34\uc778 \uc790\ub3d9\ucc28\ub098 \uad6c\uae00 \uae00\ub798\uc2a4\uac19\uc740 \uc2e4\ud5d8\uc801\uc778 \ud504\ub85c\uc81d\ud2b8\ub97c \uc9c4\ud589\ud558\ub294 \uad6c\uae00\uc758 \uacbd\uc601\ucca0\ud559\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uaca0\ub124\uc694. \uc704\uc5d0\uc11c \ubc1d\ud614\ub4ef\uc774 Gmail\ub3c4 \uadf8\ub7f0 \ub178\ub825\uc758 \uc0b0\ucd9c\ubb3c\uc774\uace0\uc694. \uad6c\uae00\uc740 \uae34 \ud22c\uc790\uac00 \ud544\uc694\ud558\uc9c0\ub9cc \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131\uc744 \ucc3e\uc544\ub0b4\ub294 \ubb34\uc778 \uc790\ub3d9\ucc28 \uac19\uc740 \ud504\ub85c\uc81d\ud2b8\ub4e4\uc744 \uc9c4\ud589\ud558\ub294 Google X lab\uc744 \ud1b5\ud574\uc11c \uacbd\uc7c1\uc5d0\uc11c 10\ubc30\uc774\uc0c1 \uc55e\uc11c\ub098\uac00\uaca0\ub2e4<\/em>\uace0 \uc57c\uc2ec\ucc2c \uc8fc\uc7a5\uc744 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubc18\uba74\uc5d0 \uc560\ud50c\uc740 ‘\ub9e4\uc6b0 \uc801\uc740 \uc218\uc758 \uac83\ub4e4’\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc73c\ub85c \ub6f0\uc5b4\ub09c \ub2a5\ub825\uc744 \ubc1c\ud718\ud558\uace0 \uc788\ub294\ub370 \uc774\uc5d0 \ub300\ud574 \ud398\uc774\uc9c0\ub294 ‘\uadf8 \ubc29\ubc95\uc774 \uc560\ud50c\uc5d0\uac8c\ub294 \uc798 \ud1b5\ud558\uace0 \uc788\uc9c0\ub9cc \uad6c\uae00\uc5d0\uc11c\ub294 \uadf8\uac8c \ubcc4\ub85c \ub9cc\uc871\uc2a4\ub7fd\uc9c0 \ubabb\ud558\uba70 \uae30\uc220\ub85c \uc778\ub958\uc758 \uc0b6\uc744 \ubc1c\uc804\uc2dc\ud0ac \ub9ce\uc740 \uac00\ub2a5\uc131\uc774 \uc874\uc7ac\ud558\uace0 \uc788\ub294 \uac83 \uac19\ub2e4’\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub9ac\uace0 \uc2a4\ud2f0\ube0c \uc7a1\uc2a4\uac00 \uc548\ub4dc\ub85c\uc774\ub4dc OS\ub54c\ubb38\uc5d0 \uad6c\uae00\uacfc \ud575\uc804\uc7c1\uc774\ub77c\ub3c4 \uce58\ub974\uaca0\ub2e4\uace0\ud55c \uc774\uc804\uc758 \ucf54\uba58\ud2b8\uc5d0 \ub300\ud574\uc11c\ub294 ‘\uadf8\uac8c \uc798 \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\uae4c?’\ub77c\uba70 \uc548\ub4dc\ub85c\uc774\ub4dc\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc5d0 \ub300\ud574 \ub9e4\uc6b0 \ub9cc\uc871\ud558\uace0 \uc788\ub2e4\uace0 \ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uc804\ud788 iOS\ub97c \ud1b5\ud574\uc11c \ub9ce\uc740 \uad11\uace0 \uc218\uc775\uc744 \uc5bb\uace0 \uc788\uace0<\/a> \uc548\ub4dc\ub85c\uc774\ub4dc\ub97c \ud1b5\ud574 \ub3c8\uc744 \ubc84\ub294 \ud68c\uc0ac\uac00 \uc0bc\uc131\uc774 \uac70\uc758 \uc720\uc77c\ud558\ub2e4\ub294 \uac83<\/a>\uc744 \uc0dd\uac01\ud574\ubcf4\uba74 \uc6c3\ud504\ub124\uc694.<\/p>\n

\ub610 \ud398\uc774\uc2a4\ubd81\uc5d0 \ub300\ud574\uc11c\ub294 \uadf8\ub4e4\uc758 \uc601\uc5ed\uc5d0\uc11c \ub9e4\uc6b0 ‘\uac15\ud558\uc9c0\ub9cc’ \uc81c\ud488\uc5d0 \ub300\ud574\uc11c\ub294 \ub9e4\uc6b0 \uc798\ubabb\ud558\uace0 \uc788\ub2e4\ub294 \ud3c9\uac00\ub97c \ub0b4\ub838\uc2b5\ub2c8\ub2e4.(“doing a really bad job on their products.”) \ud398\uc774\uc2a4\ubd81\uc774 \ucd5c\uadfc\uc5d0 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc778 Graph Search<\/a>\ub97c \ubc1c\ud45c\ud55c \uac83\uc744 \uc0dd\uac01\ud558\uba74 \uc7ac\ubbf8\uc788\ub124\uc694.<\/p>\n

\ub9ce\uc740 \ud14c\ud06c\uae30\uc5c5\ub4e4 \ucc98\ub7fc \uc810\uc9c4\uc801\uc778 \ubc1c\uc804\uacfc \uacbd\uc7c1\uc5d0\ub9cc \uce58\uc911\ud558\uc9c0 \uc54a\uace0 \ub3c8\uc774 \uc788\ub294 \uae30\uc5c5\ub4e4\uc774 \ud601\uc2e0\uc744 \uc704\ud574 R&D\uc5d0 \ub3c8\uacfc \uc2dc\uac04\uc744 \ud22c\uc790\ud574\uc57c\ud55c\ub2e4\ub294 \uc8fc\uc7a5\uc5d0 \ub300\ud574\uc11c\ub294 \uacf5\uac10\uc774 \uac11\ub2c8\ub2e4. \uc55e\uc73c\ub85c\uc758 Google X lab\uc758 \ud504\ub85c\uc81d\ud2b8\ub4e4\ub3c4 \uae30\ub300\uac00 \ub418\uace0\uc694. \ud558\uc9c0\ub9cc \uc18c\uc15c\uc5d0\uc11c\ub294 Google+\ub85c \ubcc4 \ud798\uc744 \ubc1c\ud718\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uace0 \uc544\uc9c1 \uc548\ub4dc\ub85c\uc774\ub4dc\ub85c \uc7ac\ubbf8\ub97c \ubcf4\uc9c0 \ubabb\ud558\ub294 \uac78 \uc0dd\uac01\ud558\uba74 \ud070 \uadf8\ub9bc \uc5c6\uc774 \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\ub294 \uac83\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc0dd\uac01\ud574\ubcf4\uac8c \ub429\ub2c8\ub2e4. ‘\uc120\ud0dd\uacfc \uc9d1\uc911’\uc744 \uac15\uc870\ud558\ub358 \uc560\ud50c\uc758 \ubc29\uc2dd, \uadf8\ub9ac\uace0 \uc804\ubb38\uc774 \uc544\ub2cc \ubd84\uc57c\uc5d0\ub3c4 R&D\ub97c \ud22c\uc790\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131\uc744 \ucc3e\uace0\uc790\ud558\ub294 \uad6c\uae00\uc758 \ubc29\uc2dd. \ub531\ud788 \uc0c1\ubc18\ub418\ub294 \uc598\uae30\uac00 \uc544\ub2cc \uac83 \uac19\uae30\ub3c4 \ud558\uace0 \uc815\ub2f5\uc774 \uc788\ub294 \uac83 \uac19\uc9c0\ub3c4 \uc54a\ub124\uc694.<\/p>\n

\uad6c\uae00\uc678\uc5d0\ub3c4 \uc544\ub9c8\uc874\uc758 \uc81c\ud504 \ubca0\uc870\uc2a4\ub098 SpaceX,\u00a0 Tesla Motors\uc758 \uc5d8\ub860 \uba38\uc2a4\ud06c \ub4f1\ub3c4 \uae30\uc220\uc744 \ud1b5\ud574 \uc778\ub958\uc758 \uc0b6\uc744 \ubc1c\uc804\uc2dc\ud0a4\uae30\uc704\ud574 \ud22c\uc790\ud558\uace0 \uc788\uc9c0\uc694. \uc6b0\ub9ac\ub098\ub77c\uc5d0\uc11c\ub294 \uce74\uce74\uc624\ubfd0 \uc544\ub2c8\ub77c \ub9ce\uc740 \ubca4\uccd0\ub4e4\uc774 \uc131\uc7a5\ud558\uace0 \uc788\uace0\uc694. \ud070 \ub3c4\uc57d\uc774 \uae30\ub300\ub418\ub294 \uc2dc\ub300\uc785\ub2c8\ub2e4.<\/p>\n

Google\u2019s Larry Page on Why Moon Shots Matter<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\uad6c\uae00\uc758 CEO \ub798\ub9ac \ud398\uc774\uc9c0\ub294 \uc790\uc8fc \uc778\ud130\ubdf0\ud558\ub294 \ud3b8\uc740 \uc544\ub2cc\ub370 \uc774\ubc88\uc5d0 Wired\ub97c \ud1b5\ud574\uc11c \uc778\ud130\ubdf0\ud55c \ub0b4\uc6a9\uc5d0\uc11c \ud398\uc774\uc2a4\ubd81\uacfc \uc560\ud50c\uc5d0\uac8c \uc0b4\uc9dd \ub514\uc2a4\ub3c4 \ub0a0\ub9ac\uba74\uc11c \uacbd\uc7c1\uc5d0 \ub300\ud55c \uc0dd\uac01\uc744 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. If you read the media coverage of our company, or of the technology industry in general, it\u2019s always about the competition. The stories are written as if they are covering a sporting event. … \uacbd\uc7c1\uc0ac\ub4e4\ubcf4\ub2e4 10\ubc30 \ub6f0\uc5b4\ub098\uace0\uc790\ud558\ub294 \uad6c\uae00<\/span> \ub354\ubcf4\uae30 →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[160,163,161,158,159,74,162,140],"class_list":["post-953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it","tag-google","tag-interview","tag-larry-page","tag-158","tag-159","tag-74","tag-162","tag-140"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/milkdrops.net\/wp-content\/uploads\/2013\/01\/photo.jpg?fit=250%2C250","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/posts\/953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":6,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"predecessor-version":[{"id":963,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/posts\/953\/revisions\/963"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/media\/956"}],"wp:attachment":[{"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/milkdrops.net\/index.php\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}