Apple – iPad Air – TV Ad – Pencil
It makes iPad Air appealing by describing about a pencil.
Apple advertised Panorana feature from its iPhone5 ad, and LG made a comparison commercial with its VR panorama feature.
‘The story you’d never seen..’
I’d already used that feature from 2011 with Photosynth.
LG ad riffs on Apple’s panorama commercial, and expands on it